I get asked a lot about freelancing and what are some of the things that I wish I had known when I first got started freelancing. So, I thought that it would be a great time for me to share my top advice for new freelancers and some things that I wish had been shared with me when I first started freelancing.
I honestly have learned so much over the last year and a half when it comes to running a successful freelance business online and it would be impossible to get everything into one post. But, for right now, I’m going to do my best sum things up to just my top 3 pieces of advice that I think are by far the most crucial things that you need to know as a new freelancer.
So, let’s dive into these, shall we?
1 | Choose A Set of System/Tools and Keep It Moving
I will not tell you how much time I have spent playing around with, testing, moving, going back to, and paying for different systems and tools in my business when I first got started. I’ve tried just about every project management system, payment system, email marketing platform, website platform, and social media scheduler that’s out there to try.
To be honest, I couldn’t tell you how much time I’ve spent playing with things because it was that much time wasted in the beginning. That time that I wasted was time that could have been spent on my marketing, getting more sales, or just watching tv if we’re being honest.
Needless to say, it wasn’t the best use of my time. I have learned that they all work and for the most part get you the same results. One might do one thing better than the next and vice versa but they, for the most part, get you where you need to be. And, I’ve found the less complicated the system the easier it was for me to sue when I had to manage tons of clients within them.
So, I would say choose a set of systems that you need for your freelance business and move on. Don’t spend your time testing, tweaking, etc. with different ones. There will most likely always be something that you love from another system. But, if what you have gets the job done then stay there and focus on other areas of your business.
2 | Market Your Business For Where You Want To Be In A Year
Ok, I feel as though this one here could be an entire blog series all by itself if we’re being honest. Which is something that I will definitely do on the blog really soon. But, by far the biggest advice that I want to share is that you need to make sure that you’re making time for your business and your marketing. And, you need to make sure that the marketing strategies that you’re doing today will get your business where you want to be in a year or so from now.
I did a lot of marketing in the beginning when I was trying to grow my business and then I let it all fall by the wayside because I was busy working with clients. This was a very bad and big mistake! Marketing should always be the main priority in your business at all times. You need to make sure that you’re always able to be drawing new leads into your business.
Also, you want to make sure that you’re doing the marketing strategies that will grow your business in the long run and not just what works for right now. I wish that I had spent more time on building a community, creating new content, and building an email list in the beginning. As your business grows you’re going to want to launch different things and uplevel your business and those three things are very important to make that happen.
Do the marketing that will grow your business today but don’t forget about where you want to be in the future. Trust me, you will thank me a year or so from now when your business is steadily thriving and not limited to the amount of clients you’re able to work with and bring into your business.
3 | Never Allow One Client To Take Up Too Much of Your Time
This is something that I was very conscious about at the beginning when growing my business. You definitely want clients who are paying you more and that you get to spend more of your time working with to build relationships BUT you don’t want to get yourself into a position where it’s almost like you have a job. And getting into that spot means that if you lose this client then you lose a big portion of our income. This is such a sucky place to be in your business. A place where you have no more time and can’t increase your income.
I’ve always been very aware of how much time I spend working with each of my clients and making my packages and offers structured in a way that I can always bring on new projects and if I were to lose one client it wouldn’t be the end of the world or my business.
I don’t think that you should ever let your business get to a point where you can’t take on more clients or make more money. EVER! If you get to this point, you need to seriously start bringing on a team or even raising your rates. But, you should never not be open for new business.
Alright, so that’s my top advice for new freelancers. There’s so much more that I want to share on freelancing and I can’t wait to share more about my journey here on the blog. For now, though, I’m curious to know what is your top advice for new freelancers?